arieldesign.co.uk is owned and run by James Payton who has an extensive background in the field of design having worked as a designer for many years in several industries in which different disciplines of the creative thought process were required. These include shoe design, graphic design, visual effect model design for advertising, film and TV, as well as stage set design for TV and theatre. He has also worked as a TV production designer and as an art director on numerous TV commercials and also as a TV commercials director.